J.D. Power names Kia Third among all non-premium nameplates in appeal study

Kia J.D. Power APEAL awards

Late last month, Kia Motors eared its most-ever J.D. Power Automotive Performance, Execution and Layout (APEAL) awards. The Kia Optima, Sorento, Sedona and Soul all snatched awards in their respective segments, totaling the brand’s award count to four, moving Kia to third place in the industry among Non-Premium Nameplates, according to J.D. Power.

The Kia brand has long been popular among drivers for its driver-oriented features, technology and performance. With their comfortable interiors, convenient features and fun-to-drive performance, the Optima, Sorento, Sedona and Soul go above and beyond the call of duty. For example, the Optima offered a substantial 25 points above its segment average, while the Sorento turned heads for its sturdy construction and impressive performance in the midsize SUV segment.

Additionally, the Kia Soul – a fan favorite among the brand – also performed well, earning its fourth APEAL Award since 2012. This marks the Soul as Kia’s model with the most APEAL awards to date.

[Read more: 2016 J.D. Power Initial Quality Study Results]

J.D. Power APEAL study

The J.D. Power APEAL study works to measure a new vehicle’s owner’s overall satisfaction with a vehicle within their first 90 days of ownership. The satisfaction of the owner is broken down into ten categories:

  • Exterior
  • Interior
  • Storage
  • Audio
  • Seats
  • Heating and ventilation
  • Driving dynamics
  • Powertrain
  • Visibility
  • Fuel economy

Find your next car here at Gateway Kia of Quakertown!

To learn more about these vehicles, be sure to check out the rest of our blog here at Gateway Kia of Quakertown. There you’ll find a wide variety of information on all of our available models, including specs, features and abilities.

[Read more: How Safe is the 2017 Sorento?]

If you’re interested in getting behind the wheel of one of these vehicles, or any of the other models on our lot, take a look at our inventory to find the specific model that is best for you. From there, you can give us a call or schedule a test drive right here on our site and begin experiencing the impressive appeal of the Kia brand for yourself.

What do you think of the results of J.D. Power’s APEAL study?Comment below!

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